Consulting
Small Business Consulting is the core of Open Door. As a PR professional, Rita works with each client individually to develop strategies to increase visibility in the marketplace.
- Build a following to establish yourself as an expert in your field
- Stay active in your online community
- Identify and create co-marketing partnerships and strategies
- Improve your image, body language, attire and ability to initiate dialog
Branding
- Assess marketing materials for clarity and consistency of message
- Generate new applications for product or service
- Rebrand: define and implement
- Reenergize a stagnant business: refocus and stimulate
Event Concepts
- Produce innovative ideas for business events that will educate, entertain, and expand your network
- Create call to action: getting customers to cross your threshold or make that call
- Align with non-profits to stimulate business and give back to the community
- Conduct contests and fun publicity stunts
In The News
- Make your business newsworthy: tell your story
- Learn to develop and distribute a press release; form media relationships
- Develop techniques in using simple photography to create a buzz
- Respond/react publicly to news and current events
Working together, here are some notable accomplishments:
- An attorney was retained by three new clients after a speaking engagement
- A fine dining establishment used unique events to bring in new clientele
- An accounting firm used relocating as the perfect opportunity to rebrand
- A private elementary school increased enrollment via family centered programming
- A women’s clothing boutique increased traffic and visibility with regular party nights
- B2B spotlight events encouraged networking and co-marketing
My fees are affordable. I work with my clients to come up with a package that accomplishes their goals and remains within their reach.