Small Business Consulting is the core of Open Door. <\/strong>As a PR professional, Rita works with each client individually to develop strategies to increase visibility in the marketplace.<\/p>\n

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• Build a following to establish yourself as an expert in your field<\/li>\n
• Stay active in your online community<\/li>\n
• Identify and create co-marketing partnerships and strategies<\/li>\n
• Improve your image, body language, attire and ability to initiate dialog<\/li>\n<\/ul>\n

  Branding<\/h3>\n

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  • Assess marketing materials for clarity and consistency of message<\/li>\n
  • Generate new applications for product or service<\/li>\n
  • Rebrand: define and implement<\/li>\n
  • Reenergize a stagnant business: refocus and stimulate<\/li>\n<\/ul>\n

    Event Concepts<\/h3>\n

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    • Produce innovative ideas for business events that will educate, entertain, and expand your network<\/li>\n
    • Create call to action: getting customers to cross your threshold or make that call<\/li>\n
    • Align with non-profits to stimulate business and give back to the community<\/li>\n
    • Conduct contests and fun publicity stunts<\/li>\n<\/ul>\n

      In The News<\/h3>\n

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      • Make your business newsworthy: tell your story<\/li>\n
      • Learn to develop and distribute a press release; form media relationships<\/li>\n
      • Develop techniques in using simple photography to create a buzz<\/li>\n
      • Respond\/react publicly to news and current events<\/li>\n<\/ul>\n

        Working together, here are some notable accomplishments:<\/h3>\n

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        • An attorney was retained by three new clients after a speaking engagement<\/li>\n
        • A fine dining establishment used unique events to bring in new clientele<\/li>\n
        • An accounting firm used relocating as the perfect opportunity to rebrand<\/li>\n
        • A private elementary school increased enrollment via family centered programming<\/li>\n
        • A women’s clothing boutique increased traffic and visibility with regular party nights<\/li>\n
        • B2B spotlight events encouraged networking and co-marketing<\/li>\n<\/ul>\n

          My fees are affordable. I work with my clients to come up with a package that accomplishes their goals and remains within their reach.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

          Small Business Consulting is the core of Open Door. As a PR professional, Rita works with each client individually to develop strategies to increase visibility in the marketplace. Build a following to establish yourself as an expert in your field Stay active in your online community Identify and create co-marketing partnerships and strategies Improve your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"yoast_head":"\n